Portfolio Mobile - The End of Innocence at Apple

The End of Innocence at Apple







It seems unthinkable today ? but more than two decades ago, when personal computers were still new and everybody listened to music on a Walkman, Steve Jobs was cast out of Apple. The year was 1985. IBM and Microsoft dominated the world of computing. The revolutionary Macintosh, launched with such fanfare just a year earlier, appeared to be foundering. And Jobs, the guiding force at Apple from the beginning, seemed not just expendable but a threat to the company he?d built. In West of Eden ? a national best-seller when it was first published in 1989, now updated in a new edition available on Amazon ? Wired contributing editor Frank Rose tells how it went down. In an essay excerpted from the introduction to the new edition, Rose recalls the downward spiral Apple fell into after Jobs was dismissed and ultimately how Jobs could be the fall guy one decade and Apple's savior the next.  



Read the essay here.
Related Links
S.E.C. Opens Probe of Apple's Jobs Health
The S.E.C. Catches Up With Steve Jobs
What (Fake) Steve Jobs Thinks of the Music Industry

Presented By:Intel® Xeon® Processor 5500 Series

Smart. It's the new speed. Introducing the new Intel® Xeon® Processor 5500 Series.
It adapts to low workloads so you and your servers can use less energy.
That?s the new IT intelligence.
See why information technology is now intelligent technology.

www.intel.com/business/xeon/index.htm  
Ads by Pheedo




(c) 2007 Portfolio. Powered by mLogic Media, Crisp Wireless, Inc.