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ThisMoment.com is the newest social networking debutante
Vince Broady insists his new site, Thismoment.com, isn't just another way for you to share videos and pictures with friends, and find out about their likes and dislikes.
The site, which debuts today after six months in a private beta, is a place to create "moments," similar to what you might do on Facebook or Twitter, but also making use of the various media all over the Net.
"I got really frustrated using the other services," says Broady, a former CNET and Yahoo executive. "One is oriented towards photos, another toward video. One is all about status updates, another is about friending. There hasn't been a service yet that lets you break out of the format, to share what's most important to you, and incorporate stuff from the Net to help tell your story."
Broady raised $3.5 million to start the venture, with assistance from former CNET chief Shelby Bonnie, former MTV digital exec Mika Salmi and current MySpace exec Jason Hirshhorn. Making it pay off will be a challenge, however. The social networking market is notoriously crowded, and many sites are not profitable.
At thismoment.com, you put video, pictures and web content (from Flickr, YouTube, Picassa Web Albums, the New York Times and Time Inc.) into a "moment," telling a story of, say, a recent vacation, night out at the movies, graduation or other event.
"It's not a photo album, it's not a blog post, it's a moment," says Broady. "It gets to the essence of the human experience, which is emotion."
Broady says he started the site because he found himself "wasting" so much time constantly updating his status, and uploading pictures to sites, "and having nothing to show for it. It was all going into a digital shoebox, no one was looking at them, and I knew I could create something richer and more meaningful than what Facebook and Twitter were doing."
Broady has several personal "moments," on display. including one about taking his kids to see the old Mel Gibson film Mad Max, complete with YouTube clips from the film, Flickr photos of the movie theater and commentary about the Broady's meal.
The amount of time to create these multimedia blog posts could be quite time-consuming, but Broady is convinced folks will put in the effort. "They're doing it now," he says. "They put in the time everyday."
He hopes to make money via advertising, and by selling promo content that can be used for moments. At launch, he's got stuff from the New York Times, Time and Road and Track magazine. The content will be free for the first 90 days.
By Jefferson Graham