Reuter site - How to Bootstrap Your Business

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How to Bootstrap Your Business

Tue, Nov 22 13:20 PM EST

Erica Zidel knew trying to raise funds for her startup would be a full-time job. She worried that chasing after capital would distract her from building the best product she could. So, rather than sweat the investment game, she has spent two years holding down a day job while bootstrapping her new company on the side.

During business hours, the Boston resident works as a management consultant. Evenings and weekends, she puts on her startup hat.

"I've basically been working two full-time jobs," says Zidel, founder and CEO of Sitting Around, an online community that makes it easy for parents to find and coordinate babysitting co-ops in their neighborhoods. It's a hectic schedule--schizophrenic, even--but it's also thrilling. "When I woke up this morning, I realized that it was Monday, and I got excited," Zidel says.

What's perhaps more thrilling is that she's been able to self-fund Sitting Around with the money she earns from her consulting work. Besides not getting sidetracked with fundraising, Zidel and her business partner, CTO Ted Tieken, have been able to retain 100 percent ownership of the babysitting venture.

"Bootstrapping early on means I have complete control over the vision and the product at a time when even small changes can lead to big consequences down the road," Zidel says. "I wanted the flexibility to make the right decisions, free from a board or an investor's influence. When you have just the founders making decisions, you can innovate much faster."

That focus on innovation has paid off. Sitting Around serves families in 48 states, as well as in Canada, Australia, Hong Kong and the U.K. Since the site launched in June, its user base has doubled every month; the company is on track to have 5,000 users by year's end. Sitting Around also was one of 125 finalists in this year's MassChallenge, a Boston-based startup competition and accelerator program. Perhaps most exciting of all? Shortly after launching the company, Zidel was honored at the White House as a champion of change for her contributions to child care.

<span style="font-size:16px;"><strong>Money vs. Time</strong></span><br />
The beauty of moonlighting with a startup is that it lets you test a business idea without jeopardizing your financial well-being, says Pamela Slim, business consultant and author of <em>Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur.</em>

"When you don&#39;t know where your monthly income is coming from, it often sets up a fight-or-flight response in your brain," Slim says. "And that&#39;s not a good place to be when you&#39;re trying to be creative. So having that psychological cushion is often very important for the development of business ideas."</p>
<div class="articleimg" style="width:220px;">
<div class="caption">Juggling jobs: Erica Zidel of Stting Around works days as a management consultant.</div>
</div>

Zidel will attest to that. Thanks to her day job, she&#39;s been able to pour $15,000 to $20,000 of her own money into her business. Not having to take on debt or live like a monk has been a point of pride--but it has also been a necessity. "Since I&#39;m a mother, I have to maintain an adequate standard of living for my son," Zidel explains. "While I&#39;m definitely frugal and very conscious that a dollar spent on lifestyle is a dollar not spent on Sitting Around, I&#39;d rather work two jobs than feed my son ramen."

But as anyone bootstrapping a business on top of a day job will tell you, seed capital isn&#39;t the only ingredient in the recipe.

"When I started my journey as an entrepreneur, I thought the most precious resource was money, but it&#39;s actually time," says Aaron Franklin, co-founder of LazyMeter.com, a web-based productivity tool that launched in August.

Franklin and LazyMeter co-founder Joshua Runge initially began "messing around" with their idea nights and weekends while working full time at Microsoft. After four months of brainstorming and development, the two felt they could no longer do their day jobs justice. With LazyMeter still in the product-development stage, they resigned from Microsoft at the end of 2009, trading in their steady paychecks for a more flexible web-consulting client.

"We needed a source of revenue to buy us the time to build the right product. Consulting was really the perfect way to ease this transition," says Franklin, who is based in San Francisco.

Taking project-based work did more than just allow Franklin and Runge to bootstrap the startup. Because they performed their consulting work under their business entity, they were able to stretch their income further by putting their pre-tax earnings back into their new company.

Today, LazyMeter has more than 10,000 users. Although currently a free service, the founders plan to introduce premium subscription features as soon as the first quarter of 2012.

<span style="font-size:16px;"><strong>Juggling Act</strong></span><br />
Bootstrapping a business is not without its challenges. Besides the long hours and the strain on personal relationships, it can be tricky to split one&#39;s creative juices between two professional pursuits.

"Being pulled in multiple directions is the hardest," says Sitting Around&#39;s Zidel. "It takes a while for your brain to switch gears. And when things start to collide, it can be hard to say [what] you should be working on."

To stay productive and sane, Zidel schedules her workdays down to the hour and sticks to a list of non-negotiable items to accomplish each day. Still, she admits, "it&#39;s hard to stop working. I really have to force myself to carve out some personal time."

Bootstrapping with income earned from not a single employer but a cadre of consulting clients comes with its own set of obstacles.

"Sometimes customers require a lot of attention, making it difficult to carve out time for your startup," LazyMeter&#39;s Franklin says. Likewise, he adds, "When you start consulting, it can be tempting to work as many hours as they can pay you."

Either way, your startup loses--which is why it&#39;s important to make an exit plan and stick to it. "If you make enough revenue to last another month but slow down your startup by a month, you&#39;re not getting ahead," Franklin says. "Make sure your efforts are moving you forward, not backward."

<span style="font-size:16px;"><strong>Knowing When to Leap</strong></span><br />
How will you know when to quit your day job? Author Slim advises that once you&#39;ve tested your idea in the real world and know there&#39;s a market for it, you should set specific, tangible metrics.

"For some people, it can be getting a significant amount of traffic on their website or selling a certain number of units," she says. "For some people, it&#39;s when they have X dollars in their savings. For some people, it&#39;s a date--say, 'Come hell or high water, Dec. 31, 2012, I&#39;m quitting my job.&#39;"

For Nick Cronin, co-founder and CEO of ExpertBids.com, which connects business owners with lawyers, CPAs and other consultants, the day came when his web startup began to bring in revenue. After spending 15 months growing his site to 10,000 users--7,000 of them experts--Cronin left his gig as a corporate attorney to work on his startup full time in November 2010. Now, he says, "We bring in enough money for a developer and myself to work on [the site] and to cover all expenses, including office space and advertising/marketing."

Before quitting his job, Cronin spent a year lining his savings account. "I knew that things were going to take time and that we were going to need a little bit of a runway before I could take a salary," says the Chicago-based entrepreneur. "My goal was to have nine months where, if we didn&#39;t make a dollar, I&#39;d be totally fine."

The escape route looks completely different for Sitting Around&#39;s Zidel. "It&#39;s less the number of users and more the rate of growth. We&#39;ve been testing different components of our business to see what works before we go out to raise money and turn the gas on," she says. "Now we have a lot of great data: what messages resonate, what products make money."

While she won&#39;t specify revenue, Zidel says her site is making money from its premium subscribers, who pay $15 per year, and from advertisers. In 2012, the company will launch discounted product offers to site members (such as backpacks for kids) and a pay-per-transaction scheduling tool for booking babysitters.

Until Sitting Around brings in enough to pay a comfortable salary, Zidel says she&#39;s content to juggle CEO duties with her consulting work. And to those who say you&#39;re not a true entrepreneur unless you quit your day job, she cries foul.

"A lot people think that to be a successful entrepreneur, you need to be sleeping on an air mattress and working on your business 80 to 90 hours a week," she says. "But I think that definition of success is silly. I&#39;m living proof that if you have a quality idea and you spend your time well and execute it well, you can wind up with something great."

<span style="font-size:16px;"><strong>Protecting Your Rep at Your Day Job<br />
</strong></span>Your boss may not be thrilled to learn that you&#39;re cultivating a side business. To avoid biting the hand that feeds you, follow this advice from Pamela Slim, author of <em>Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur</em>.

<strong>Check your employment agreement and employee handbook.</strong> Some companies have a no-moonlighting policy. Others have non-compete agreements that prohibit you from doing your own business with their clients. Others--particularly technology companies--have policies that nab the intellectual property rights of anything you create on your own time.

<strong>Keep quiet about your side project.</strong> Unless your employment agreement requires you to come clean about your after-hours venture, Slim recommends staying mum with managers and colleagues. Yes, some might be supportive of your side pursuit. But, Slim says, once the cat&#39;s out of the bag, "be prepared to be fired, as a worst-case scenario."

<strong>Don&#39;t work on your startup on company time.</strong> Just because you love your side project more than your job doesn&#39;t give you license to slack off. Resist the urge to use your work phone and e-mail to conduct startup business. "Take the calls on your cell on a break, and, if possible, use your own laptop or mobile device to check personal e-mail," Slim says. "Remember, everything is tracked and monitored in large corporations."

<strong>Don&#39;t burn bridges.</strong> Guard your professional reputation as though your life depends on it. "It&#39;s never a pleasant thing to be fired for performance," Slim says. "That&#39;s not the way you want to go out." Besides, your current employer might be a future customer or investor.

This article originally posted on Entrepreneur.com

Reuter site - Seven Essential Apps for Your Sales Team

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Seven Essential Apps for Your Sales Team

Thu, Dec 08 05:00 AM EST

Salespeople need not only charm and have a strong nerve, but also be extraordinarily organized. That first meeting with a client might not go anywhere if you don&#39;t remember to follow up in a timely manner. And if you forget a key name or conversation, forget about closing the deal.

For salespeople juggling all manner of critical information, we&#39;ve assembled a list of seven of the most useful online and mobile apps that can help your sales team become more organized and, most importantly, more productive.

<strong>1. Salesforce or 37 Signals</strong><br />
A salesperson&#39;s anchor application should be cloud-based customer relationship management (CRM) software to record interactions with clients and prospects. One option is Salesforce.com, which offers a variety of ways for big and small firms to track client information. Large companies employing IT pros could program additional functions, such as connecting the service to their&nbsp;expense tracking system to show in the client record how much money and time you spent to close a deal. At the other extreme, small companies with five or fewer salespeople can utilized a basic version of Salesforce for just $5 per user each per month.

Companies with larger sales teams might consider cloud-based 37 Signals, says Wayne Spivak, founder of Bellmore, N.Y.-based financial advice firm SBA Consulting. For $100 per month, Spivak&#39;s 11-person team uses the Highrise app to manage contracts and track deals, as well as the free Writeboard app for document collaboration. But while the fees are manageable, Spivak says the service has some limitations. The iPhone app provides limited access to Highrise, for example, and Writeboard doesn't limit which members of a business team can view a document, he says.

<strong>2. Scan Biz Cards</strong><br />
A business card reader, the Scan Biz Cards app for Android ($4.99) and iPhone ($6.99) -- and soon for Windows Phone 7 -- converts photos of business cards into address book entries that can be exported to CRM apps. For $9.99 a year, the app provides online backup.

<strong>Related: Five Signs You&#39;re Losing a Sale -- And How to Save It</strong><br />
<br />
Scan Biz Cards also allows users to add notes and reminders. "You can say, &#39;A week from now, I&#39;ll give you a call,&#39;" says Gabrielle Carsala, who uses it for her Chesapeake Beach, Md.-based startup LocalBucks, which is developing a universal gift card for local merchants.

If you use the Android version, be prepared for extra finagling. After installation, select the app&#39;s "Settings" menu, then check "Use Device Camera." Otherwise, the app could crash.

<strong>3. Tout</strong><br />
This Web-based app lets users create templates for common messages such as meeting follow-ups. Tout also tracks emails, showing who viewed them, clicked on a link or responded.

A browser plugin automatically scans for any email addresses listed on a Web page, helping you quickly find the person you need. "Click the [contact] you want, click the template button and you&#39;re sending an email in two minutes," says Beth Morgan, vice president of marketing for Palo Alto, Calif.-based healthcare tracking site Simplee.

A free iPhone app sends template-based emails and displays the status of mailings. Pricing for Tout ranges from free for a barebones account to $199 per month for 25 users.

<strong>Related: Is Technology Killing Your Productivity?<br />
<br />
4. FreeConferenceCall.com </strong><br />
Just what it sounds like, FreeConferenceCall offers unlimited calls, as long as six hours each, for up to about 100 people. The Web-based interface makes it simple to set up a conference call without paying for a dedicated service. It also provides free recording of calls, which are stored online and can be downloaded. Users pay standard long-distance charges, but no additional fees.

The company recently added service to 10 European countries, along with Australia, Canada, South Africa and Japan.

<strong>5. Tripit</strong><br />
This Web service acts like a travel manager, consolidating travel itineraries, reservations and appointments. Tripit parses confirmation emails from airlines and hotels to create a calendar you can view online or export to Microsoft Outlook and other apps.

For $49 a year, Tripit Pro adds features including flight-delay alerts and frequent flier account tracking. Tripit also is accessible from apps for the iPhone, iPad, Android, BlackBerry and Windows 7 phone.

<strong>6. Grasshopper</strong><br />
This call router helps free you from a landline and routes calls to any phone you choose. A client&#39;s call to your company can be automatically redirected to the cellphone of a sales rep who might not necessarily be at his or her desk.<br />
<br />
<strong>Related: Three Common Mistakes that Kill a Sale (Video)</strong>

Grasshopper&#39;s monthly fees range from $9.95 with a six-cents-per-minute charge that could add up fast, to $199 for 10,000 minutes.

<strong>7. Pocket Mileage HD</strong><br />
This app allows you to track sales travel by filtering entries based on criteria such as vehicle, driver or purpose. Carsala of LocalBucks uses Pocket Mileage HD to have travel information broken down weekly, monthly or quarterly, and to export the data to a PDF, HTML file or CSV file (for use with Microsoft Excel).

At $4.99, the app is limited to iPhone, iPod Touch and iPad. App developer BlueTags says it has no plans to create Android or BlackBerry versions of the app.<br />
&nbsp;

This article originally posted on Entrepreneur.com

:HP; ). Retweet of RIMM and iOS, Android cancels out, webOS wins.

Reuter site - HP opens webOS mobile software to others

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HP opens webOS mobile software to others

Fri, Dec 09 17:18 PM EST

By Poornima Gupta

SAN FRANCISCO (Reuters) - Hewlett Packard Co has decided to open its webOS mobile operating system to developers and companies, potentially taking on Google Inc's free Android platform that is popular with handset makers.

HP, which acquired webOS in a $1.2 billion purchase of Palm in 2010, had been trying to figure out how to recoup its investment after a failed foray into the smartphone and tablet market.

HP Chief Executive Meg Whitman said the company looked at a number of options for webOS, including a sale and shut down of the division.

The technology giant will make webOS available under an open source licensing agreement, but it has still not hashed out the terms of the licensing deal it plans to offer.

There are a number of open source projects that can be used as examples for deciding the structure of licensing, including Android and browser Mozilla.

The company plans to solicit ideas from developers before deciding on the licensing terms, Whitman said.

"We like the adoption of Android. It's growing like wildfire with a big developer community and hardware community," Whitman said, adding that HP would like to avoid fragmentation of the software that currently plagues Android.

Whitman also said HP may get back into the consumer tablet market in 2013 but it will not be making any more smartphones.

The future of webOS had been in limbo since August after HP killed its flagship webOS-based TouchPad tablet following poor sales.

While Google has the world's most-used mobile system with over 550,000 devices activated every day, HP's webOS could be an alternative to companies apprehensive that the Web search giant may compete with them directly in the smartphone handset market through its $12.5 billion purchase of Motorola Mobility.

The webOS platform, which had been HP-only software, is widely viewed as a strong mobile platform, but has been criticized for having few applications -- an important consideration while choosing a mobile device.

Most developers prefer to work on Apple Inc's iOS or Google's Android because both are on millions of devices -- unlike webOS.

"Making it open source changes the rules of the game and has the potential to make (webOS) more appealing," said Van Baker, an analyst with Gartner. "It presents a potential challenge to Android, but I wouldn't call it a real challenge until we get a little further down the road."

HP still has to make sure the code is available and the tools for developers are as robust as those provided by Android to succeed, he added.

HP has not revealed its plans for any mobile hardware after the TouchPad was killed.

(Reporting by Poornima Gupta; editing by Gary Hill and Andre Grenon)

Reuter site - Facebook IPO sparks dreams of riches, adventure

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Facebook IPO sparks dreams of riches, adventure

Fri, Dec 09 07:50 AM EST

By Alexei Oreskovic and Sarah McBride

SAN FRANCISCO (Reuters) - Traveling to space or embarking on an expedition to excavate lost Mayan ruins are normally the stuff of adventure novels.

But for employees of Facebook, these and other lavish dreams are moving closer to reality as the world's No. 1 online social network prepares for a blockbuster initial public offering that could create at least a thousand millionaires.

The most anticipated stock market debut of 2012 is expected to value Facebook at as much as $100 billion, which would top just about any of Silicon Valley's most celebrated coming-out parties, from Netscape to Google Inc.

While weak financial markets could postpone or downsize any IPO, even the most conservative market-watchers say Facebook seems destined to set a new benchmark in a region famous for minting fortunes, with even the rank-and-file employees reaping millions of dollars.

Facebook employees past and present are already hatching plans on how to spend their anticipated new wealth, even as securities regulations typically prevent employee stock options from being cashed in until after a six-month lock-up period.

"There's been discussions of sort of bucket list ideas that people are putting together of things they always wanted to do and now we'll be able to do it," said one former employee who had joined Facebook in 2005, shortly after it was founded.

He is looking into booking a trip to space that would cost $200,000 or more with Virgin Galactic or one of the other companies working on future space tourism. That's chump change when he expects his shares in Facebook to be worth some $50 million.

"If that IPO bell happens, then I will definitely put money down," said the person, who declined to be identified because he did not want to draw attention to his financial status, given the antiglitz ethos of many people in Silicon Valley. "It's been a childhood dream," he said of space travel.

Others are thinking less science fiction and more "Indiana Jones." A group of current and former Facebook workers has begun laying the groundwork for an expedition to Mexico that sounds more suited to characters from the Steven Spielberg film "Raiders of the Lost Ark" than to the computer geeks famously portrayed in the movie about Facebook, "The Social Network."

Initially, the group wanted to organize its own jungle expedition to excavate a relatively untouched site of Mayan ruins, according to people familiar with the matter who also did not want to court notoriety by being identified in this story. After some debate earlier this year, they are now looking at partnering with an existing archeological program.

BIG PACKAGES

Founded in a Harvard dorm room in 2004 by Mark Zuckerberg and his friends, Facebook has grown into the world's biggest social network with over 800 million members and revenue of $1.6 billion in the first half of 2011.

Information about its ownership structure or employee compensation packages is hard to come by, since the still-private company discloses very little. Facebook declined to comment for this story.

It is clear that Facebook's earliest employees, who were given ownership stakes, and early venture capital investors -- such as Accel Partners, Greylock Partners and Paypal co-founder Peter Thiel -- will see the biggest paydays. Zuckerberg, 27, is estimated to own a little over a fifth of the company, according to "The Facebook Effect" author David Kirkpatrick.

But the wealth will trickle down to engineers, salespeople and other staffers who later joined the company, since most employees receive salary plus some kind of equity-based compensation, such as restricted stock units or stock options.

Facebook's headcount has swelled from 700 employees in late 2008 to more than 3,000 today. Given its generous use of equity-based compensation in past years, people familiar with Facebook say that even by conservative estimates there are likely to be well over a thousand people looking at million-dollar-plus paydays after the company goes public.

"There will be thousands of millionaires," said a former in-house recruiter at Facebook, who did not want to be identified because of confidentiality agreements.

Lou Kerner, the head of private trading at Liquidnet, estimates that Facebook now has roughly 2.5 billion shares outstanding, which would translate to a per-share price of $40 at a $100 billion valuation.

Engineers are the most richly rewarded among the rank and file. The former Facebook recruiter said as recently as 2009, the company gave an engineer with 15 years experience options to buy about 65,000 shares at around $6 per share.

After a 5-for-1 stock split in October 2010, the engineer would now have the right to buy around 325,000 shares. Assuming a $40 share price, that would yield a profit of more than $12 million.

According to another former Facebook employee, it was not unusual for the company to offer some executive-level hires up to 100,000 restricted shares as recently as three years ago.

The company has since cut back on equity compensation for new hires. Managers hired one year ago received 2,000 to 30,000 restricted shares depending on the job function, according to another recruiter who had also worked for Facebook.

The company has also been stingier in handing out equity to noncore employees -- so there may not be as many of the dazzling rags-to-riches stories that were commonplace at the time of the Google IPO, when in-house chefs and at least one masseuse struck gold with options.

Facebook has its share of chefs -- including head chef Josef Desimone who was lured away from Google -- and other support staff, but it's not clear how many of them were awarded share options.

These days, "Google and Facebook are notorious for hiring contract employees they don't have to give equity to," said the second former Facebook recruiter.

HAVES AND HAVE-NOTS

Facebook's IPO has been long anticipated, but veterans of other startups that have gone public say the period after could be fraught with new challenges.

Some employees could grow jealous over colleagues with more stock, while others might look down on peers who are too quick to sell, questioning their loyalty to the company.

And there is always the risk that talented staff would leave with their newfound wealth to make their own mark in the technology world by becoming entrepreneurs or investing in other promising startups.

Some Facebook employees have already left the company to do that, selling their shares ahead of the IPO on private exchanges such as those run by SecondMarket or SharesPost.

One such person is engineer Karel Baloun, who joined the social network in 2005 and left just over a year later to start his own online network for commodities-futures traders, funded by a tidy package of stock options. It failed and Baloun laments that he could have made a lot more money if he had stayed at Facebook.

But he is philosophical, saying that the equity windfall gave him the cushion to do new things.

"It's really wonderful being able to choose your work based on the meaning of it, not the size of your salary," said Baloun, now chief technology officer at mobile-commerce company Leap Commerce. "I have two kids, and I couldn't do it if I didn't have some savings from this IPO."

Baloun said he has sold about half his Facebook shares and is holding on to the rest until after the IPO. "I will buy a house," he said.

WEALTH MANAGERS SALIVATE

For many of Facebook's staffers, the IPO will provide the means to pay off school loans and buy a house or new car. Home prices in the San Francisco Bay Area have typically been lofty, but many homeowners and real-estate agents are eagerly anticipating a surge of new buyers flush with money from the IPOs of Facebook and other Web companies.

"Watch for Facebook proceeds to buy Palo Alto real estate," said David Cowan, a venture capitalist at Bessemer Venture Partners who backed social network LinkedIn Corp, among other companies.

Wealth managers and investment advisers are also looking to win new clients from the Facebook crowd.

"A lot of them are going to be multimillionaires at 30 and live to be 100. That means creating a 70-year plan, which is unheard of," said John Valentine of Valentine Capital Asset Management in San Ramon, California, noting that his average client plan spans about 35 years.

Valentine, whose firm manages about $600 million in assets, said he plans to break into the Facebook client base through connections with venture capital firms, and he has meetings set the next two weeks to leverage those relationships. "It's the hot ticket in Silicon Valley," he said of Facebook.

David Arizini, managing director of Constellation Wealth Advisors, has several current and former Facebook employees as clients and hopes they refer more of their friends.

But he knows that it will take time and work to win them over for his firm, a New York and Menlo Park-based wealth manager with about $4.5 billion in assets under management.

"They are very skeptical of the financial services industry largely because of what has transpired over the last three years," he said. "So the bulk of clients interviewed five to 10 advisers before they made their choice."

The imminent flood of Facebook dollars is sure to provide a welcome boost to local businesses in Silicon Valley, from high-end car dealerships to wine merchants.

Buff Giurlani, founder of car and wine storage service AutoVino in Menlo Park, is looking forward to an acceleration in already-brisk trade. "If a Facebook guy buys a house and wants to remodel it, maybe the contractor will buy another car," he said. "Maybe the realtor will put a car in. There's a trickle-down effect."

For Facebook's younger staffers, who favor jeans and T-shirts over designer suits, the shopping sprees will almost certainly involve computers and electronics.

"Start packing pepper spray for your next trip to the Apple store," said Bessemer Venture's Cowan.

(Reporting by Sarah McBride and Alexei Oreskovic, additional reporting by Ashley Lau and Jilian Mincer, editing by Tiffany Wu and Matthew Lewis)

Game Six

Tyson, Jackson, Jordan,...

...Take your pick

I'm bout to go Michael...

But first they gonna have to fine me...