Portfolio Mobile - ACBJ to relaunch Portfolio.com

ACBJ to relaunch Portfolio.com





Portfolio.com will migrate to a new home as part of Charlotte-based American City Business Journals Inc.'s bizjournals, effective in July.

Portfolio and American City Business Journals made the announcement Wednesday. Bizjournals will oversee the editorial and business sides of the site. The Portfolio.com editorial team and sales staff will be based in New York.

Condé Nast Portfolio magazine and its Web site Portfolio.com launched in April 2007; the magazine closed in April. The site provided insight into the day's top business stories, with analysis from bloggers and columnists.

Tim Bradbury, president of new media at ACBJ, and David Carey, group president at Condé Nast, announced the move Wednesday. ACBJ and Condé Nast are units of Advance Publications.



In addition to newly created content, Portfolio.com will share content with other Condé Nast sites such as Wired.com, GolfDigest.com, and WWD.com, as it did before. It also will be the home of the archives of content published by Portfolio's print and digital properties over the past 24 months.

"We are excited about continuing Portfolio.com and including the site in the bizjournals network because we were impressed by Portfolio's strong Web presence, its clean and crisp design, and its voice in the business-journalism marketplace," Bradbury says. "We believe our readers will benefit as the relaunched Portfolio.com will have a stronger focus on industry news and a greater mission to offer information relevant to today's business professionals."



On top of its existing strengths, Portfolio.com will leverage the collaborative skills and insights of the more than 600 ACBJ business journalists around the country, Bradbury says. The site will have access to local market intelligence and work collaboratively with ACBJ newsrooms across the country, presenting the most important local insights through a national lens and making it unique among national business media, he says.

"We knew that Portfolio.com was a highly valuable asset, with an established digital brand, strong direct navigation by users, and a solid, long tail of traffic from content published over the past two years," Carey says. "We saw ACBJ as a perfect match due to its great editorial resources in the business arena, and view this as a win for both Portfolio.com's readers and the company."



Portfolio.com grew to 2.8 million monthly unique visitors and won industry praise with awards such as the MIN:Best of Web Award 2008, MIN:Hottest Launch of the Year 2007, and Webby nominees in Best Business blog and Financial Services categories.

American City metropolitan business newspapers reach 4 million readers each week with exclusive, in-depth coverage of their business communities. Bizjournals is the online media division of ACBJ, the nation's largest publisher of metropolitan business newspapers. It operates the Web sites for each of the company's 40 print business journals and operates a Web-only site with local business news and information for Los Angeles. Bizjournals provides nearly 9 million monthly online users daily and weekly local business news and information.



Condé Nast includes 22 consumer magazines, Condé Nast Digital, the Fairchild Fashion Group, Parade, the Condé Nast Media Group and the Shared Services Centers.

by bizjournalsRelated Links
Hard Times (Still)
Zell's Sell
Idle Chatter: 'Playboy,' Time Inc., 'New York,' more




(c) 2007 Portfolio. Powered by mLogic Media, Crisp Wireless, Inc.