Portfolio Mobile - Hulu Sprouts a Social Network
Hulu Sprouts a Social Network
On the one-year anniversary of its launch, video-on-demand site Hulu has added social networking features to let friends share viewing histories while becoming more valuable to advertisers. (The more data the site gathers, the better its ads can target users.)
The Wall Street Journal concludes that Hulu's embrace of social networking somehow means it might not threaten the traditional television-watching model as much as it may have otherwise. "By underscoring that the site is about providing entertainment on the computer, and not replacing television" writes the WSJ, "the new social-networking features also could help ease concerns about Hulu's potential to undermine the business interests of TV networks and cable operators."
This is rather strange logic.
Extra features normally add to the allure of one service over another, rather than detracting from it. If Hulu has social networking features, it's hard to see how that will make viewers prefer their television without those features. It's more likely that television sets will eventually incorporate social networking, than that social networking will prevent internet television from cannibalizing broadcast.
One thing that's not up for debate is that Hulu's premium content -- much of which comes from its parent companies NBC Universal and News Corp. -- continues to draw more viewers. Nielsen's latest data puts Hulu on course to stream 33 percent more videos in February than in the previous month. By comparison, YouTube's mostly short-form video streams declined 11 percent in the same period.
The new "Hulu Friends" feature appeared on the site on Thursday. To use it, sign in, then click your Profile link and go to the Friends tab to add contacts from Facebook, MySpace, Gmail, Hotmail and/or Yahoo Mail (you can also enter names and email addresses by hand). Once people are connected to your profile, you'll be able to monitor a feed of their viewing activities on the site and browse their profile pages.
by Eliot Van Buskirk
See Also:
ZillionTV: Hollywood and ISPs Unite to Deliver Video over the Net
For Many, MegaVideo Trumps Bit Torrent
Free, Legal and Online: Why Hulu Is the New Way to Watch TV
Hulu Content Vanishes From TV.com, Blocked on Boxee
Hulu Videos Return to Boxee (Sort of)Related Links
Hulu Videos Return to Boxee (Sort of)
TV.com Just Might Be a Contender
Hulu Closes In on YouTube -- Fast
(c) 2007 Portfolio. Powered by mLogic Media, Crisp Wireless, Inc.
10 comments:
When you come across a directory that requires a fee, pay
careful attention to the results you can expect. If you want to
use the same content from some website, make sure that you state the source.
You can create a website, submit the site to an advertising network and only pay
the network when a book actually sells.
Also visit my blog post - africanramblings.com
My famіly eveгy time say that I am kіllіng my time herе
at net, howeνeг I κnow I am getting famіliarity every
dаy bу гeаԁing thes good
posts.
Αlsο ѵiѕіt my web site; actualidadetnica.com
It's truly a great and useful piece of info. I'm satіѕfied thаt yоu just sharеԁ this helpful info with us.
Please keep us up to date like this. Thanks for sharing.
My blog Obama-Care reduces benefits under medicare plan f guidelines
Hello there! This article could not be written any better!
Going through this article reminds me of my previous roommate!
He continually kept talking about this. I am going to forward this information to him.
Fairly certain he's going to have a great read. I appreciate you for sharing!
Also visit my page: http://www.worksfouru.com/what-are-the-benefits-to-using-an-auto-broker/
These are truly impressive ideas in on the topic of blogging.
You have touched some good factors here. Any way
keep up wrinting.
Feel free to visit my web-site; services daycare video
Everything is very open with a precise description of the issues.
It was really informative. Your site is extremely helpful.
Thanks for sharing!
Take a look at my blog post mom teeth whitening
Excellent post. Keep writing such kind of info on your site.
Im really impressed by your blog.
Hey there, You've done a fantastic job. I will definitely digg it and in my opinion recommend to my friends. I am sure they will be benefited from this website.
Also visit my web-site; vcr player
My partner and I stumbled over here from a different web address and thought
I should check things out. I like what I see so now i am following you.
Look forward to exploring your web page repeatedly.
Feel free to surf to my website and dvd-ram; video cd (Vcd) and dvd-audio
Thanks for ones marvelous posting! I certainly enjoyed reading it,
you could be a great author. I will make certain
to bookmark your blog and will eventually come back in
the future. I want to encourage continue your great work, have a nice day!
Here is my blog post :: Cosmetic Dentist Glasgow
What i don't understood is actually how you are no longer really much more smartly-liked than you may be now. You are very intelligent. You already know thus considerably relating to this matter, produced me for my part consider it from numerous various angles. Its like men and women aren't involved except it
is one thing to accomplish with Girl gaga! Your individual
stuffs outstanding. All the time maintain it up!
Review my blog ... lose fat (worksfouru.com)
Post a Comment