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    Saturday, April 25, 2009

    CNN - More cases of swine flu reported; WHO warns of 'health emergency'

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    More cases of swine flu reported; WHO warns of 'health emergency'


    A potentially deadly new strain of the swine flu virus cropped up in more places in the United States and Mexico on Saturday, in what the World Health Organization called "a public health emergency of international concern."

    The most recent reports Saturday afternoon were of two confirmed cases of the virus in Kansas -- bringing the number of confirmed U.S. cases to 11.

    Those joined nine confirmed cases in Texas and California and an apparent outbreak at a private school in New York City, where officials say eight children likely have the virus.

    Mexican President Felipe Calderon on Saturday issued an executive decree detailing emergency powers of the Ministry of Health, according to the president's office.

    The order gives the ministry with the authority to isolate sick patients, inspect travelers' luggage and their vehicles and conduct house inspections, the statement said.

    The government also has the authority to prevent public gatherings, shut down public venues and regulate air, sea and overland travel.

    The WHO's Gregory Hartl said the strain of the virus seen in Mexico -- which may have killed as many as 68 people there, according to that nation's health agency -- is worrisome because it has mutated from older strains.

    "Any time that there is a virus which changes ... it means perhaps the immunities the human body has built up to dealing with influenza might not be adjusted well enough to dealing with this new virus," Hartl told CNN.

    In Mexico, otherwise young and healthy people have been hit by the virus -- "one of the pieces of the puzzle that is worrying us," he said.

    Mexico City has closed all of its schools and universities because of the virus, and the country's National Health Council said all Saturday's soccer games would be played without public audiences.

    WHO has sent experts to Mexico at the request of the country's government, Chan said.

    Dr. Jason Eberhart-Phillips, director of the Kansas Department of Health and Environment, was expected to officially announce the two cases later Saturday, a written statement from the state said.

    All of the eight U.S. patients in Texas and California have recovered, Dr. Richard Besser, the acting director for the Centers for Disease Control and Prevention, said Friday. Two of the cases were in Texas, near San Antonio, and six of the cases were in southern California, the CDC said.

    U.S. health officials said Friday they were concerned that some cases of the swine flu virus, which has infected eight people in the United States, matched samples of a virus that may have killed at least 68 people in Mexico.

    More than 1,000 people have been sickened in Mexico, and officials are trying to determine how many of those patients have swine influenza, the country's health minister, Jose Angel Cordova Villalobos, said.

    U.S. health officials said Friday that some cases of the virus matched samples of the deadly Mexican virus.

    On Saturday, New York's Bureau of Communicable Diseases said preliminary tests from a Queens school suggest that eight out of the nine cases of the virus found there are probably swine flu.

    Dr. Don Weiss said the samples will be sent to the CDC in Atlanta, Georgia, to determine the subtype of the strain. The results will likely come back either Sunday or Monday.

    He said the samples, which were taken from oral and nasal swabs from nine students at St. Francis Preparatory School, came back positive for "Type A" flu and the tests will need to determine the samples' subtype -- which could be swine flu.

    He said up to 200 students at the school reported feeling ill.

    "What's concerning about this is, first, that it's likely swine flu; second is that at this time it is spreading from person to person," Weiss said.

    When the flu spreads person-to-person, instead of from animals to humans, it can continue to mutate, making it a tougher strain that is harder to treat or fight off.

    The people sickened in Kansas are a man who traveled to Mexico on business and his wife, Eberhart-Phillips said. The man had flu-like symptoms when he returned and went to his doctor, and his wife got sick about three days later, officials said.

    Neither of them was hospitalized, and one is still sick, he said.

    The United States had not issued any travel warnings or quarantines by Saturday afternoon.

    The Canadian Public Health Agency had issued a travel health notice, saying, "The Public Health Agency of Canada is tracking clusters of severe respiratory illness with deaths in Mexico."

    Symptoms of swine flu include fever, lethargy, lack of appetite, coughing, runny nose, sore throat, nausea, vomiting and diarrhea, the CDC said.

    Besser advised people with flu-like symptoms to stay home from work or school and to see a doctor.

    Friday, April 24, 2009

    Reuters - Conficker virus begins to attack PCs: experts

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    Conficker virus begins to attack PCs: experts

    Friday, Apr 24, 2009 9:32PM UTC

    By Jim Finkle

    BOSTON (Reuters) - A malicious software program known as Conficker that many feared would wreak havoc on April 1 is slowly being activated, weeks after being dismissed as a false alarm, security experts said.

    Conficker, also known as Downadup or Kido, is quietly turning thousands of personal computers into servers of e-mail spam and installing spyware, they said.

    The worm started spreading late last year, infecting millions of computers and turning them into "slaves" that respond to commands sent from a remote server that effectively controls an army of computers known as a botnet.

    Its unidentified creators started using those machines for criminal purposes in recent weeks by loading more malicious software onto a small percentage of computers under their control, said Vincent Weafer, a vice president with Symantec Security Response, the research arm of the world's largest security software maker, Symantec Corp.

    "Expect this to be long-term, slowly changing," he said of the worm. "It's not going to be fast, aggressive."

    Conficker installs a second virus, known as Waledac, that sends out e-mail spam without knowledge of the PC's owner, along with a fake anti-spyware program, Weafer said.

    The Waledac virus recruits the PCs into a second botnet that has existed for several years and specializes in distributing e-mail spam.

    "This is probably one of the most sophisticated botnets on the planet. The guys behind this are very professional. They absolutely know what they are doing," said Paul Ferguson, a senior researcher with Trend Micro Inc, the world's third-largest security software maker.

    He said Conficker's authors likely installed a spam engine and another malicious software program on tens of thousands of computers since April 7.

    He said the worm will stop distributing the software on infected PCs on May 3 but more attacks will likely follow.

    "We expect to see a different component or a whole new twist to the way this botnet does business," said Ferguson, a member of The Conficker Working Group, an international alliance of companies fighting the worm.

    Researchers had feared the network controlled by the Conficker worm might be deployed on April 1 since the worm surfaced last year because it was programed to increase communication attempts from that date.

    The security industry formed the task force to fight the worm, bringing widespread attention that experts said probably scared off the criminals who command the slave computers.

    The task force initially thwarted the worm using the Internet's traffic control system to block access to servers that control the slave computers.

    Viruses that turn PCs into slaves exploit weaknesses in Microsoft's Windows operating system. The Conficker worm is especially tricky because it can evade corporate firewalls by passing from an infected machine onto a USB memory stick, then onto another PC.

    The Conficker botnet is one of many such networks controlled by syndicates that authorities believe are based in eastern Europe, Southeast Asia, China and Latin America.

    (Editing by Jason Szep and Philip Barbara)

    Reuters - Deadly new flu strain erupts in Mexico, U.S.

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    Deadly new flu strain erupts in Mexico, U.S.

    Friday, Apr 24, 2009 9:57PM UTC

    By Alistair Bell and Noel Randewich

    MEXICO CITY (Reuters) - A strain of flu never seen before has killed up to 60 people in Mexico and has also appeared in the United States, where eight people were infected but recovered, health officials said on Friday.

    Mexico's government said at least 20 people have died of the disease in central Mexico and that it may also have been responsible for 40 other deaths.

    Mexico reported more than 1,000 suspected cases and four possible cases were also seen in Mexicali, right on the border with California.

    The World Health Organization said tests showed the virus from 12 of the Mexican patients was the same genetically as a new strain of swine flu, designated H1N1, seen in eight people in California and Texas.

    "Our concern has grown as of yesterday," U.S. Centers for Disease Control and Prevention acting director Dr. Richard Besser told reporters in a telephone briefing.

    Global health officials were not ready to declare a pandemic -- a global epidemic of a new and deadly disease such as flu. "So far there has not been any change in the pandemic threat level," Besser said.

    But the human-to-human spread of the new virus raised fears of a major outbreak and Mexico's government canceled classes for millions of children in its sprawling capital city and surrounding areas. All large public events like concerts were suspended in Mexico City.

    Close analysis showed the disease is a never-before-seen mixture of swine, human and avian viruses, according to the CDC.

    Most of the Mexican dead were aged between 25 and 45, a Mexican health official said, in a worrying sign. Seasonal flu can be more deadly among the very young and the very old but a hallmark of pandemics is that they affect healthy young adults.

    Mexico has enough antiviral drugs to combat the outbreak for the moment, Health Minister Jose Angel Cordova said.

    The WHO said the virus appears to be susceptible to Roche AG's flu drug Tamiflu, also known as oseltamivir, but not to older flu drugs such as amantadine.

    "In the last 20 hours, fewer serious cases of this disease and fewer deaths have been reported," Cordova told reporters.

    Humans can occasionally catch swine flu from pigs but rarely have they been known to pass it on to other people.

    NO CONTAINMENT

    The CDC's Besser said it was probably too late to contain this outbreak. "There are things that we see that suggest that containment is not very likely," he said. Once it has spread beyond a limited geographical area it would be difficult to control.

    But there is no reason to avoid Mexico, CDC and the WHO said. "CDC is not recommending any additional recommendations for travelers to California, Texas and Mexico," Besser said.

    Worldwide, seasonal flu kills between 250,000 and 500,000 people in an average year, but the flu season for North America should have been winding down.

    The U.S. government said it was closely following the new cases. "The White House is taking the situation seriously and monitoring for any new developments. The president has been fully briefed," an administration official said.

    Mexico's government cautioned people not to shake hands or kiss when greeting or to share food, glasses or cutlery for fear of infection. Flu virus can be spread on the hands, and handwashing is one of the most important ways to prevent its spread.

    The outbreak jolted residents of the Mexican capital, one of the world's biggest cities with 20 million residents.

    One pharmacy ran out of surgical face masks after selling 300 in a day.

    "We're frightened because they say it's not exactly flu, it's another kind of virus and we're not vaccinated," said Angeles Rivera, 34, a federal government worker who fetched her son from a public kindergarten that was closing.

    The virus is an influenza A virus, carrying the designation H1N1. It contains DNA from avian, swine and human viruses, including elements from European and Asian swine viruses, the CDC has said.

    The CDC is already working on a vaccine.

    Scientists were working to understand why there are so many deaths in Mexico when the infections in the United States seem mild, Besser said.

    The CDC said it will issue daily updates at http://www.cdc.gov/flu/swine/investigation.htm.

    The last flu pandemic was in 1968 when "Hong Kong" flu killed about a million people globally.

    (Additional reporting by Stephanie Nebehay in Geneva and Maggie Fox in Washington)

    CNN - How Bernie Madoff did it

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    How Bernie Madoff did it


    Since Bernard Madoff was arrested in December and confessed to masterminding a multi-billion Ponzi scheme, countless people have wondered: Who else was involved? Who knew about the fraud? After all, Madoff not only engineered an epic swindle, he insisted to the FBI that he did it all by himself. To date, Madoff has not implicated anybody but himself.

    But the contours of the case are changing.

    Fortune has learned that Frank DiPascali, the chief lieutenant in Madoff's secretive investment business, is trying to negotiate a plea deal with federal prosecutors. In exchange for a reduced sentence, he would divulge his encyclopedic knowledge of Madoff's scheme. And unlike his boss, DiPascali is willing to name names.

    According to a person familiar with the matter, DiPascali has no evidence that other Madoff family members were participants in the fraud. However, he is prepared to testify that he manipulated phony returns on behalf of some key Madoff investors, including Frank Avellino, who used to run a so-called feeder fund, Jeffry Picower, whose foundation had to close as a result of Madoff-related losses, and others.

    If, for example, one of these special customers had large gains on other investments, he would tell DiPascali, who would fabricate a loss to reduce the tax bill. If true, that would mean these investors knew their returns were fishy.

    Explains the source familiar with the matter: "This is a group of inside investors -- all individuals with very, very high net worths who, hypothetically speaking, received a 20% markup or 25% markup or a 15% loss if they needed it." The investors would tell DiPascali, for example, that their other investments had soared and they needed to find some losses to cut their tax bills. DiPascali would adjust their Madoff results accordingly.

    (Gary Woodfield, a lawyer for Avellino, and William Zabel, the attorney for Picower, both declined to comment. Marc Mukasey, DiPascali's laywer, says, "We expect and encourage a thorough investigation.")

    These special deals for select Madoff investors have become a key focus for federal prosecutors, according to this source and a second one familiar with the investigation. The second source describes the arrangements as "kickbacks" and "bonuses." A spokesperson for the U.S. Attorney declined to comment.

    But a little-noticed line in a public filing by the prosecutors in March supports at least part of these sources' account. The document that formally charged Madoff with his crimes asserted that he "promised certain clients annual returns in varying amounts up to at least approximately 46 percent per year." That was quite a boost when most investors were receiving 10% to 15%. It appears to reflect the benefits that accrued to those who helped bring large sums to Madoff.

    The emergence of this potential star witness is the best news to surface publicly for the Madoff family since the case began. DiPascali has every incentive to implicate high-profile names to save his skin -- and nobody is more under scrutiny than the Madoffs, many of whom worked for the firm. (Representatives for all of the family members have asserted their innocence.) It should be noted that DiPascali is not in a position to say what the Madoffs knew -- this should not be construed as an exoneration. But the fact that a high-ranking participant in the investment operation is not implicating them is telling.

    The DiPascali revelations are part of a special Fortune investigation into the inner workings of Madoff's firm. It chronicles Madoff's rise -- how he started his firm in 1960 with only $200, rose to become a pioneer of electronic trading, and became notorious for his investment operation -- a strange, secretive world supervised by DiPascali.

    DiPascali was a 33-year veteran of Madoff's firm. A high school graduate with a Queens accent, he came to work in an incongruously starched version of a slacker's uniform: pressed jeans, a sweatshirt, and pristine white sneakers or boat shoes. He could often be found outside the building, smoking a cigarette.

    Nobody was quite sure what he did or what his title was. "He was like a ninja," says a former trader in the legitimate operation upstairs. "Everyone knew he was a big deal, but he was like a shadow."

    He may not have looked or acted like a financier, but when customers like the giant feeder fund Fairfield Greenwich came in to talk, DiPascali was usually the only Madoff employee in the room with Bernie. Madoff told the visitors that DiPascali was "primarily responsible" for the investment operation, according to a Fairfield memo.

    And now DiPascali may be primarily responsible for taking the ever-surprising Madoff case in yet another unexpected direction.

    Reuters - Facebook surfing while sick costs Swiss woman job

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    Facebook surfing while sick costs Swiss woman job

    Friday, Apr 24, 2009 4:25PM UTC

    ZURICH (Reuters) - A Swiss insurance worker lost her job after surfing popular social network site Facebook while off sick, her employer said on Friday.

    The woman said she could not work in front of a computer as she needed to lie in the dark but was then seen to be active on Facebook, which insurer Nationale Suisse said in a statement had destroyed its trust in the employee.

    "This abuse of trust, rather than the activity on Facebook, led to the ending of the work contract," it said.

    The unnamed woman told the 20 Minuten daily she had been surfing Facebook in bed on her iPhone and accused her employer of spying on her and other employees by sending a mysterious friend request which allows access to personal online activity.

    Nationale Suisse rejected the accusation of spying and said the employee's Facebook activity had been stumbled across by a colleague in November, before use of the social network site was blocked in the company.

    (Reporting by Emma Thomasson, editing by Paul Casciato)

    Thursday, April 23, 2009

    CNN - Florida pharmacy says it wrongly prepped horse meds before match

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    Florida pharmacy says it wrongly prepped horse meds before match


    A veterinary pharmacy in Florida acknowledged Thursday that it incorrectly prepared medication used to treat 21 horses who all died around the time of an international polo match last weekend.

    The deaths of the ponies, witnessed in full view by spectators Sunday in a dramatic scene where horses collapsed one after another, have shaken the prestigious polo tournament at the marquee International Polo Club Palm Beach in Wellington, Florida.

    An internal investigation by Franck's Pharmacy in Ocala, Florida, "concluded that the strength of an ingredient in the medication was incorrect. We will cooperate fully with the authorities as they continue their investigations," the company said in a statement issued Thursday afternoon.

    "We extend our most sincere condolences to the horses' owners, the Lechuza Polo team and the members of the United States Polo Association. We share their grief and sadness," the pharmacy's chief operations officer, Jennifer Beckett, said in the statement.

    A memorial ceremony for the horses is scheduled for Thursday at the U.S. Open Polo Championship, where officials hope to resume play after matches were postponed by rain Wednesday. The memorial service will include a brief speech and a wreath-laying on the field.

    The pharmacy said it prepared medication for the horses on orders from a veterinarian.

    Liz Compton, a spokeswoman for the state Department of Agriculture and Consumer Services, told CNN that the agency is awaiting toxicology results from the animals and could not comment on the pharmacy's disclosure.

    "Obviously, we are going to follow any and every potential lead to get to the bottom of this," she said.

    The horses were trained by Lechuza Polo, a Venezuela-based team. Its captain, Juan Martin Nero, told an Argentine newspaper earlier this week that he had "no doubts" vitamins administered to the animals were at fault.

    "There were five horses that did not get the vitamin, and those were the only ones that survived," Nero said.

    The horses collapsed one after another in front of spectators at the International Polo Club Palm Beach in Wellington, Florida, while being prepared for a tournament Sunday. Most were dead within an hour. Post-mortem examinations done by a University of Florida laboratory found significant hemorrhaging in several horses, but the findings did not single out a specific cause.

    Reuters - Echelon, T-Mobile USA form smart meter alliance

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    Echelon, T-Mobile USA form smart meter alliance

    Thursday, Apr 23, 2009 12:11PM UTC

    By Matt Daily and Ritsuko Ando

    NEW YORK (Reuters) - Smart power grid company Echelon Corp <ELON.O> and T-Mobile USA <DTEG.N> said on Thursday they had formed an alliance to use T-Mobile's wireless network to link "smart meters" to utilities.

    T-Mobile will provide embedded SIMs inside a cellular radio module in Echelon's smart meters, which collect power usage and other data for the company's network.

    Several U.S. utilities have begun testing smart meters in pilot projects that are designed to measure power demand at the consumer level and help the electricity providers generate and distribute power more efficiently.

    Smart meters are a key part in the rollout of "smart grid" technology that power companies hope will enable the United States to use electricity far more efficiently.

    Experts say upgrading the nation's power grid is essential to help accommodate the growth of green power sources such as wind and solar, as well as enabling the system to eventually supply a fleet of electric cars.

    Echelon, which has shipped more than 100,000 of its smart meters to U.S. utility owner Duke Energy <DUK.N> and more than 1.6 million worldwide, said the partnership with T-Mobile would provide a cost-effective communications tool for the meters.

    Its meters cost about $100 apiece excluding installation.

    Eventually, companies like Echelon hope to link smart meters to "smart appliances" which consumers can program to operate during hours when electricity demand is low.

    Currently, utilities pay more for power generated during "peak" daytime hours. They hope to shift some of that usage to early morning or evening hours when demand is lower, allowing them to buy cheaper power and pass the savings on to consumers.

    That technology is already in use for some businesses and factories that have agreed to reduce their electricity usage during periods when supplies are stretched. Those companies receive power at lower prices in exchange for agreeing to reduce their demand during those periods.

    T-Mobile USA said the embedded SIM, slightly larger than the head of a pin, will be built of silicon rather than plastic, making it very durable, since too much heat, vibration, or humidity can damage traditional SIM cards.

    Durability problems have been a key obstacle for the adoption of remote, smart grid devices, and T-Mobile expects the potential market to be huge.

    "There are 300 million electric meters. You've got gas and water on top of that. It's a very, very large opportunity ... billions of dollars," John Horn, national director of T-Mobile USA's M2M division, told Reuters.

    The partnership's wireless technology will be deployed on low-voltage transformers, which typically provide electricity connections to between four and 10 homes or businesses.

    Data provided from the transformers to a central collection point at the utility will allow the power provider to easily pinpoint problems in the network and reduce cost and duration of power outages, the companies said.

    (Editing by Matthew Lewis)

    Wednesday, April 22, 2009

    Portfolio Mobile - Stanford Prosecutor Arrested for Assault

    Stanford Prosecutor Arrested for Assault





    When R. Allen Stanford, the Texas financier accused of running a $8 billion Ponzi scheme, finally broke his silence and spoke to reporters on Monday, he teared up when discussing his legal troubles: "You have no idea what this is like for me."

    Well um, one of the SEC lawyers prosecuting his case may feel at least some of Stanford's pain.

    J. Keith Edmundson, assistant regional director at the SEC's Ft. Worth office was arrested on Saturday for public intoxication and assaulting a police officer. In his mug shot (right), he looks about as happy as Stanford did facing the media in his lawyer's office in Houston two days later.

    Sgt. Pedro Criado of Ft. Worth Police Department said Edmundson ignored a police officer who was directing traffic at an arts festival in the city's downtown area Saturday night. He crossed the street despite her repeated orders to wait. She chased after him and grabbed him by the wrist and smelled alcohol on his breath. A scuffle ensued.



    Other officers rushed over and Criado says Edmundson had to be "pushed against a wall to be subdued and handcuffed." He was taken to jail. His friend, fellow Ft. Worth lawyer Richard Roper dragged himself out of bed to get Edmundson released on his own recognizance. "He basically promised to appear at any future proceedings," said Roper.

    Ft. Worth attorney Tim Moore has taken over the case. Neither he nor Edmundson returned calls seeking comment but SEC spokesman, John Nester said, "We are aware of the incident and it is under review. We take such matters seriously and are prepared to take any appropriate action."

    by Kate Murphy

    Photo courtesy of Ft. Worth Police Department
    Related Links
    A Ponzi By Any Other Name
    Stanford: Criminal Charges Almost Certain
    Is Hedge Fund Synonymous With Ponzi Scheme?




    (c) 2007 Portfolio. Powered by mLogic Media, Crisp Wireless, Inc.

    Portfolio Mobile - Happy 20th Birthday, Game Boy

    Happy 20th Birthday, Game Boy



    Twenty years ago this week, Nintendo released the Game Boy, its first handheld video game console. Excited Japanese customers snatched up the innovative monochrome handheld by the thousands, which retailed for 12,500 yen (about $94 at 1989 rates) at launch?a small price to pay for what seemed to be an NES in your pocket. Nintendo initially offered four games for the new Game Boy: Super Mario Land, Baseball, Alleyway, and Yakuman (a mahjong game), but the number of available titles quickly grew into the hundreds.


    Later that year, the Game Boy hit the US at $89.99 with a secret weapon?Tetris as its pack-in game. Selling over a million units during the first Christmas season, the Game Boy proved equally successful in the US, and that success was by no means short-lived: to date, Nintendo has sold 118.69 million units of the original Game Boy line (not including Game Boy Advance) worldwide, making it the longest running dynasty in the video game business. So in honor of the Game Boy's twentieth anniversary, we give you six reasons why the Game Boy dominated the handheld video game market during most of its astounding two-decade run.1. Tetris



    It's common pop-marketing knowledge these days that every new hardware platform needs a "killer app" to truly succeed. In the Game Boy's case, Tetris filled that role perfectly.

    Alexey Pajitnov's block-stacking classic was easy to play in short sessions, and its simple graphics and mostly non-action gameplay proved perfect for the Game Boy's limited screen capabilities. (If you'll recall, the first Game Boy had a slow LCD response time, which translated to blurry "ghosting" during movement in action games.) Nintendo of America's management made a gutsy and intelligent move to pack in Tetris with its new handheld instead of a proven name like Super Mario Land, and that move proved essential to the Game Boy's long-term success.



    Tetris didn't start with the Game Boy, of course (Pajitnov created it for the PC in 1985), but the Game Boy made it mainstream. Ultimately, Tetris proved so popular that it quickly drove sales of Nintendo's handheld console into the millions. Tetris's grown-up gameplay also attracted adults to Nintendo's new platform, expanding Game Boy's potential audience beyond the usual adolescent NES set.2. Battery Life

    The original Game Boy boasted anywhere from 10 to 30 hours of battery life on four AA batteries, according to different sources (the more generous estimates came from Nintendo itself at launch). Nintendo achieved this feat of longevity by using a non-backlit monochrome screen and a low-power 8-bit processor in its first handheld. By contrast, Nintendo's competitors were obsessed with color backlit LCD displays and more beefy processors that made their units into battery guzzlers. The NEC TurboExpress, Sega Game Gear, and Atari Lynx only managed to squeeze out 2-5 hours of play time on 6 AA batteries, which could prove quite expensive for their owners over time.



    From a hardware design standpoint, Nintendo's first concern with the Game Boy always seemed to be battery life. It makes sense, because an electronic device's portability is directly related to how long you can use it without being tethered down by a power cord. So when it came to adding color to the Game Boy line, Nintendo took its sweet time?nine years, in fact. Why did it take so long? Nintendo wisely waited until it could provide a low-cost, low-power color LCD display that would not only keep the cost of the Game Boy Color low, but provide it with a long battery life comparable to its earlier monochrome cousins.

    Ultimately, Nintendo's obsession with battery efficiency proved pivotal. While the Game Boy's early competitors possessed technologically superior displays and more processing power, consumers chose the Game Boy in large part because of the lower cost of operation (fewer batteries to buy) and greater portability afforded by its economical battery usage. Before long, the color power hogs drowned in Nintendo's wake while the Game Boy captured the portable gaming market.3. The Nintendo Brand



    In addition to battery life, the Game Boy had a major advantage behind it that its competitors lacked: a monster brand name?Nintendo?that dominated 80% of the video game market. Sure, Atari was Atari?once a video game giant, but by the late '80s it was a tarnished shadow of its former self. Sega's success in the home console wars was still brewing, and NEC's relatively low profile and short history in the video game business didn't resonate with consumers.

    By contrast, Nintendo's 8-bit home console, the Nintendo Entertainment System (and the Famicom, its Japanese counterpart), found itself near the peak of its popularity between 1989 and 1991?key years in the handheld wars. Consumers on both sides of the Pacific trusted the Nintendo name to deliver a high quality gaming experience. They knew they could count on Nintendo to provide world-class first-party software for the new console year after year, especially thanks to an enviable set of popular franchises like Super Mario Bros., Zelda, Metroid, and Kid Icarus.



    Perhaps more importantly, Nintendo also brought to the handheld a dedicated group of skilled third party developers who knew they could rely on the Game Boy as a strong platform for their software. Plentiful third party support meant plentiful titles, which is always good news for the long-term health of any game system.4. Price

    The Game Boy retailed for $89.95 at launch in the US. Compare that to its closest competitors at their launches: the TurboExpress sold for $249.99; the Game Gear, $149.99; and the Lynx, $189.95. Nintendo could afford to offer the Game Boy at a lower price primarily because of the unit's less expensive non-backlit monochrome LCD screen. The Game Boy also gained an advantage over its rivals in total cost of ownership: as previously mentioned, Nintendo's handheld cost less to operate over time due to its more conservative use of disposable batteries.



    Launch price wasn't the only factor in Game Boy's success. Over time, Nintendo continued to lower the price of its portable console as production costs decreased, keeping the Game Boy affordable and price competitive despite significant improvements in technology.5. Pokémon

    Tetris may have driven the public's ravenous early appetite for Game Boy, but Pokémon cemented it to legendary status. The monster collecting RPG for the original Game Boy sold a combined 20 million copies in the US and Japan and proved that the aging Game Boy platform was still relevant in the late 1990s. And having a new hot title for the handheld at the time proved especially important in the face of a new breed of portable platforms like the Neo Geo Pocket, Bandai Wonderswan, and Tiger Game.com that had learned a few tricks from Nintendo's portable wunderkind. Lacking an absolute must-have game like Pokémon, those new portable contenders quickly fell by the wayside.



    Interestingly, Pokémon's success kept more than just the Game Boy alive. 1996-2006 were lean years for Nintendo on the home console front. While the Nintendo 64 and GameCube didn't sell particularly well, sales of Game Boy and Game Boy Advance hardware remained strong, largely driven by the Pokémon craze. In fact, after disappointing sales of the Nintendo 64, Nintendo decided to bring the blockbuster franchise to its ailing console. Sales of the N64 briefly tripled after the release of Pokémon Stadium in 1999. Even so, it wasn't enough to stay on top of the home console race. If Game Boy sales hadn't been so strong, it's possible that Nintendo might have left the hardware business entirely by now. So in some ways, Pokémon and Game Boy kept Nintendo afloat during tough times. Nintendo, and Game Boy, lived on to see another day.6. Flexibility



    Throughout two decades of history, the Game Boy has clearly been a hardware franchise that would not sit still. As technology improved, Nintendo followed, regularly refreshing its handheld console to provide better battery life, sharper displays, and more compact form factors. As of 2009, Nintendo has released seven distinct models in the Game Boy series (all but one are completely backwards compatible with earlier units): Game Boy, Game Boy Pocket, Game Boy Light (Japan only), Game Boy Color, Game Boy Advance, Game Boy Advance SP, and Game Boy Micro. Within those seven models, Nintendo provided many color variations and even a few minor hardware revisions. Nintendo also released three home console adapters that allowed users to play Game Boy games on a TV set: Super Game Boy and Super Game Boy 2 (Japan) for the Super NES, and Game Boy Player for the GameCube.



    At the moment, Nintendo's dominance in the handheld gaming business continues with the Nintendo DS line of consoles. The Nintendo DS launched in 2004 with Game Boy Advance backwards compatibility as a major feature, making the DS a spiritual successor to the Game Boy line. Even with the DS firmly in the spotlight, Nintendo still sells the Game Boy Micro, a compact version of the Game Boy Advance. So even now, the "Game Boy" name remains alive, although it's on life support. Unfortunately, Nintendo chose to remove Game Boy Advance compatibility from its latest handheld, the Nintendo DSi. As we look ahead, the future of the Game Boy brand remains uncertain at best, grim at worst, but it has been one hell of a ride. Happy 20th birthday, Game Boy. Next year, I'll buy you a beer.SourcesGame Boy Launch Date (Japan)Game Boy Sales NumbersGame Boy Sales in 1989Number of GB Titles ReleasedApril 21st, 1989 Game Boy Launch Titles and PricesNintendo Market Share in 1989Pokemon HistoryPokemon Offsetting Nintendo 64 Sales



    by Benj Edwards, for Ars TechnicaRelated Links
    Nintendo is Trouncing Its Competitors
    The Gym Arcade
    Take Two Locks Up Rockstar Talent





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    Google Profiles tool makes it easier to search out Smiths

    Google has good news for all the Mike Smiths, Leslie Joneses and others with common names who have trouble looking themselves up on Google.

    Tuesday, Google introduced new tools to its search index that give folks named Jones and Smith common names that often get lost in results a chance to be found.

    A "Profiles" section on Google search results lists the top four people at the top and others underneath. Users who take the time to get a Google ID and beef up their profile can show up there.

    Danny Sullivan, editor of website Search Engine Land, says this is Google's attempt to take on Facebook and Twitter, sites frequented by people trying to connect with past and new friends.

    "This improves Google's relevancy in people search," he says.

    Many people use Google (GOOG) to search for themselves, just to see how they're presented to the outside world, and are unhappy with the results, says Joe Kraus, Google's director of product management.

    "They have little control over how they appear in Google," he says. "And sometimes the search results are dominated by people with a large Web presence."

    While Kraus says that Google made these moves to improve the overall experience for searchers, analyst Greg Sterling of Sterling Market Intelligence says the change is also a way to get Internet users more linked to the Google ID feature and potential services.

    Once you have the ID, you might be more inclined to shop with Google Checkout, post pictures at Picasa Web Albums or build a blog on Google's Blogger, all areas where Google stands to profit with either fees or ads, Sterling says. "It deepens your engagement with Google."

    Currently, names show up at the top of search results for people who either are well known, or have large Web presences and take the time to link their website, blog, Facebook, Twitter, LinkedIn, YouTube and other sites. Leaving comments on other blogs and sites can also improve your position in search results.

    The Profiles section previously listed your name and included a photo. Now the section allows multiple photos, relevant links to your website and blog, age and employment information similar to information that sites such as LinkedIn and Facebook showcase.

    Kraus says the online profiles will level the playing field a bit for searches. But interested people must take the time to add to their personal and Web data.

    The most prominent names will still probably be listed on top, Kraus says, but the fact that all the Mike Smiths, for instance, will be linked together in a people section means "you won't have to hunt and peck through the entire index looking for that person," he says. "It helps you narrow the results down to people."

    To sign up, go to google.com/profiles.

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