Headlines:
http://m.apnews.com/ap/db_11750/contentdetail.htm?contentguid=LNNR432f
Get news on the go with the Mobile News Network. Visit http://www.apnews.com to learn how to get it for your phone.
Sent via BlackBerry by AT&T
Headlines:
http://m.apnews.com/ap/db_11750/contentdetail.htm?contentguid=5jcttHzs
Get news on the go with the Mobile News Network. Visit http://www.apnews.com to learn how to get it for your phone.
Sent via BlackBerry by AT&T
Headlines:
http://m.apnews.com/ap/db_11750/contentdetail.htm?contentguid=iUPUwYoF
Get news on the go with the Mobile News Network. Visit http://www.apnews.com to learn how to get it for your phone.
Sent via BlackBerry by AT&T
Headlines:
http://m.apnews.com/ap/db_11750/contentdetail.htm?contentguid=Epb48SJR
Get news on the go with the Mobile News Network. Visit http://www.apnews.com to learn how to get it for your phone.
Sent via BlackBerry by AT&T
Headlines:
http://m.apnews.com/ap/db_11750/contentdetail.htm?contentguid=fFruwh0v
Get news on the go with the Mobile News Network. Visit http://www.apnews.com to learn how to get it for your phone.
Sent via BlackBerry by AT&T
This article was sent to you from bombastic4000@yahoo.com, who uses Reuters Mobile Site to get news and information on the go. To access Reuters on your mobile phone, go to:
http://mobile.reuters.com/article/technologyNews/idUSTRE7236CN20110305
RIM to find new marketing chief to revive its brand
Fri, Mar 04 19:16 PM EST
TORONTO (Reuters) - The head of marketing for Research In Motion will leave the company in six months, raising questions about BlackBerry branding as the smartphone maker gets set to launch its long-awaited PlayBook tablet.
Keith Pardy, who joined the Canadian technology company in December 2009, decided to leave for personal reasons, RIM said in a statement on Friday. He will stay with the company for the next six months to help with transition.
His surprise resignation comes weeks before the expected launch of RIM's PlayBook -- almost a year after the introduction of Apple's iPad tablet. The RIM offering will also have to compete against devices powered by Google's Android platform.
The appeal of the BlackBerry brand - once equal with Apple's -- has withered under Pardy's stewardship, according to a January ranking from Brand Keys consultancy.
"The brand's been losing resonance over the past few years. It does not have the brand cachet ... to engage consumers the way an iPhone does," Brand Keys president Robert Passikoff said.
RIM has sought to keep PlayBook in the minds of consumers and business customers with a drip feed of announcements and trade show appearances since first lifting the covers on the tablet in September. The company has yet to announce when it will ship or give details of its pricing.
In contrast, Apple founder Steve Jobs received a standing ovation when he announced the iPad 2 on Wednesday. The product will ship later this month, possibly ahead of the PlayBook.
But Pardy's imminent departure may not have much impact on the immediate success of the PlayBook when it finally launches, said Rhoda Alexander, an analyst at market research firm IHS iSuppli.
"Hopefully, when you're weeks away from product release, you've laid most of the groundwork for the marketing efforts," she said. "Others can execute the groundwork that's been laid out."
Shares of the Waterloo, Ontario-based company dropped 2 percent to close at $66.47 on Nasdaq and at C$64.53 in Toronto.
Pardy has long experience in consumer marketing. Prior to joining RIM, he worked for 17 years in marketing at Coca-Cola before joining Nokia in 2004.
(Reporting by Alastair Sharp and Liana Baker; editing by Frank McGurty)
Next weekend!! Open bar, Live music & More ---> http://twitpic.com/4579qu #March12th"
Sent via BlackBerry by AT&T
This article was sent to you from bombastic4000@yahoo.com, who uses Reuters Mobile Site to get news and information on the go. To access Reuters on your mobile phone, go to:
http://mobile.reuters.com/article/technologyNews/idUSTRE71N3IG20110224
Apple takes wraps off new MacBook Pro lineup
Thu, Feb 24 09:47 AM EST
NEW YORK (Reuters) - Apple Inc released its new lineup of MacBook Pro notebook computers, which will run twice as fast as the previous generation and feature a new high-definition video camera and improved graphics.
The new MacBook Pros will be powered by the latest dual-core and quad-core chips from Intel Corp. Intel also supplied the MacBook Pro with a faster, compact input/output technology called Thunderbolt, which supports high-resolution displays and devices through a single port.
The price of a 13-inch MacBook Pro, with a full-size keyboard, seven-hour battery life and an aluminum casing, will start at $1,199. The 15-inch starts at $1,799 and the 17-inch is priced at $2,499.
(Reporting by Paul Thomasch, editing by Maureen Bavdek)
